About Us

From our earliest school days to those long university nights, we've always been guided by the KISS principle—Keep It Simple, Stupid. This approach champions the power of simplicity, ensuring that our processes and systems remain clear and user-friendly; but what does this mean for design? How do we steer clear of over-complicating things? The journey to mastering simplicity may take a lifetime, but every great adventure starts with a single step. We at Form Finding Design have decided to embrace this challenge and have begun our walk towards a new form of design, one image at a time.

In our quest to elevate elegance and showcase our unique signature style, we’ve collaborated to create a collection that marries minimalistic iconography with intricate, complex colour blends. This endeavour, though rooted in the principle of "KISS" simplicity, is a continuous journey rather than a final destination. You could say that this is our research project on "KISS" where our documentation reflects this balance, embracing both simplicity and complexity. As members at Form Finding Design, we are dedicated to navigating these two extremes, and we’re excited to share the fruits of our efforts with you.

- Simplicity is not a one-time achievement but requires continuous effort.