About Us

From our earliest school days to the late nights of university, we have always been guided by the KISS principle—Keep It Simple, Stupid. This philosophy emphasizes the power of simplicity, ensuring that our processes and systems remain clear and user-friendly. However, what does this mean for design? How do we avoid unnecessary complexity? Mastering simplicity is a lifelong pursuit, but every great journey begins with a single step. At Form Finding Design, we have embraced this challenge and embarked on a new design journey, refining our vision one image at a time.

In our quest to elevate elegance and define our unique signature style, we have collaborated to create a collection that merges minimalistic iconography with intricate, complex color blends. While rooted in the "KISS" principle, this endeavor is an ongoing exploration rather than a final destination. In many ways, it serves as a research project, where our documentation reflects a careful balance between simplicity and complexity. As members of Form Finding Design, we are committed to navigating these two extremes, and we are excited to share the results of our work with you.

- Simplicity is not a one-time achievement but requires continuous effort.